Unreasonable Hospitality

The must-read New York Times bestseller that's redefining hospitality and inspiring readers in every industry. Featured in FX's *The Bear* and Showtime's *Billions* - JP Morgan NextList Pick. Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a canceled vacation. His hospitality extended beyond those dining at the restaurant to his own team and includes valuable business insights. Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with industry leaders like Daniel Boulud and Danny Meyer, Guidara urges us to find the magic in what we do—for ourselves, the people we work with, and the people we serve.