$100M Leads

After reading this book, readers will know: 1. How to define a lead, focusing on engaged leads, not just leads. 2. How to turn leads into engaged leads with an offer or lead magnet. 3. The Core Four – the only four ways to let people know about what we sell: - Reaching out to people who know us. - Posting publicly with a hook, retain, reward strategy. - Reaching out to strangers through lists, personalization, and value. - Running paid ads targeting strangers with effective callouts and CTAs. 4. The Four Lead Getters: Customers, Employees, Agencies, and Affiliates. 5. When advertising in the real world, including the Rule of 100 and a five-step advertising plan. 6. The seven levels of advertisers and the $100M leads machine in action.