Dataclysm

A New York Times Bestseller, *Dataclysm* is an audacious, irreverent investigation of human behavior—and a first look at a revolution in the making. Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In *Dataclysm*, Christian Rudder uses it to show us who we truly are. Data scientists have become the new demographers, allowing researchers to observe us directly, in vast numbers, and without filters. The book explores how Facebook "likes" can predict a person’s sexual orientation and intelligence, how attractive women receive exponentially more interview requests, and why you must have haters to be hot. It also examines the dynamics of collaborative rage on Twitter and traces human migration over time. Visually arresting and full of wit and insight, *Dataclysm* provides a new way of seeing ourselves—where math becomes human and numbers narrate our time.