Crushing It!

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller *Crush It*, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success. In *Crushing It!*, Gary explains why that’s even more true today, sharing stories from entrepreneurs who have grown wealthier—not just financially—than they ever imagined possible by following *Crush It* principles. The secret to their success (and Gary’s) involves understanding social media platforms and their willingness to optimize these tools. This book teaches readers, from all walks of life, how to amplify their personal brands using various social media channels and provides both theoretical and tactical advice for success.